Ford Has a Powerful Surprise That Rivals Won’t Like

During a recent earnings call, Ford  (F) – Get Ford Motor Company Report president and CEO Jim Farley described the F-150 Lightning pickup as “a truly breakthrough electric truck.”

“The excitement around the truck is like nothing I’ve ever seen in my career,” Farley said, according to a transcript of the call.

‘Our Significant Transformation’

“While we have work ahead to fully scale production and fill an extraordinary order bank, both for our retail Lightning customers and Ford Pro, make no mistake, this is a very important moment for us at Ford,” he said. “We’re accelerating our significant transformation.”

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