Apple and Google have each been fined € 10 million (about $ 11.3 million) by the Italian competition authority for failing to obtain a user’s consent correctly before using their data for commercial purposes, AGCM has announced. Both are accused of not informing users correctly about when their data will be used in this way, preventing customers from being able to give their informed consent.
In a statement, Google said it disagrees with the decision and plans to appeal. “We give people simple controls to manage their information and restrict the use of personal data, and we work hard to be fully compliant with consumer protection rules,” a spokesman said. Apple did not immediately respond to a request for comment.
This is the second time that Apple this week has been fined by the Italian regulator after it and Amazon were hit on Tuesday with fines of over 200 million euros (about 225 million dollars) for restricting who may sell Apple and Beats products in Amazon’s Italian store. . A 2018 agreement between the two companies meant that only certain retailers are allowed to sell the products on Amazon.it, the regulator said, adding that this violated EU competition rules. Along with the fine, both companies were told to end the restrictions.
It told both Apple and Amazon Reuters that they plan to appeal Tuesday’s fines. Apple said agreements like these are in place to guarantee that customers buy genuine products. Amazon called the fine “disproportionate and unjustified” and added that its agreement with Apple benefits Italian customers who “can find the latest Apple and Beats products in our store” and who “benefit from a catalog that is more than doubled, with better deals and faster shipping. ”
A fine of 10 million euros is unlikely to be recorded on Apple’s or Google’s balance sheet. Apple recently reported making $ 83.4 billion in revenue last quarter, while Google earned $ 65.1 billion.
Update, November 26 at 7:30 AM ET: Updated with Google statement.