Toronto Women’s Opening Café documents its journey for all to see

Starting a new business, especially one in the food service industry, is one of the most challenging tasks anyone can take on.

That’s why Toronto entrepreneur Sofia Reshetnikovat has decided to document the process every step of the way and share the journey of opening a brand new cafe on her Instagram.

Called Sava Cafe, the new location will be located at 2674 Yonge street with a soft launch scheduled for November 20th.

She has shared everything from challenges, recipes she tries, and even outlined her business plan. It has been a fascinating insight into what goes on behind the scenes every time a new business opens up in the city.

This is Reshetnikova’s first cafe, though she learned from assisting in her family’s business back in Russia and helping run a hotel and cafe before coming to Toronto.

“I started my Instagram page as a food blog, where I shared my passion for food, some cooking tips and recipes,” Reshetnikova told blogTO.

“When I finally decided to open a cafe, I thought I would continue to share my experience. I would personally love to follow someone’s experience with real life challenges and tips to solve them. Plus, when I looking back, it works like a diary and photo album. “

The support of her followers is one of the main reasons why Reshetnikova says she did not stop when times got tough and the inevitable hardships of opening a cafe began to hit.

At the same time, her page has helped others understand how expensive a trip, even opening a small cafe, can be, with renovation costs for electricity, plumbing and ventilation surprising many of her followers.

With the soft launch just a week away, Reshetnikova and her team are finally excited to show the result of all this hard work. Particularly highlighted during the launch is her father’s proven Blini recipe, a style of Russian crepe dough.

“I’m super excited for guests to try our tasty crepes, which we will serve on buckwheat gallette, as the French do. We use Canadian organic flour, which is naturally gluten-free and has a unique nutty flavor,” said Reshetnikova.

Like seeing a good story wrapped up in a book or movie, those who have been following Sava Cafe’s story on Instagram are definitely excited to see the final product when it’s available soon.


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