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Apple has announced a new Apple Music studio on the Champs-Elysees in Paris as it celebrates four decades since it first launched its operations in France.
Along with its radio studios in Los Angeles, New York, Nashville and London, Apple’s new Paris site will initially be used for lengthy interviews. According to a statement, Apple says it will be used for the LE CODE and Hits Francais programs.
“The studio will also soon be hosting artists who will be coming to host their own radio programs,” the Apple France statement said. “The venue will include a radio studio with a DJ booth as well as a Space Audio listening booth. For artists.”
“France occupies a special place in my heart,” Tim Cook said in the same statement. “Every time I go there, I’m inspired by this welcoming, dynamic and deeply creative community of artists and developers. I’m happy to celebrate Apple’s 40th anniversary in France with our local teams and the customers and communities they serve.”
In a speech to France.TV’s “C a Vous” (“It’s You”) show, Cook said that “there is nothing about France that is common.”
“I love France,” he continued. “France is an incredible heart of art and innovation, and really stands at the intersection of creativity. Apple has always strived to do so, and so we are in a way related spirits.”
Apple says it started with a small sales team in France in 1981. It now has 2,700 employees and operates 20 Apple Stores.
It was also in France that Jean-Louis Gassee first worked for Apple. Gassee later unveiled the launch of devices like the Macintosh IIfx and kickstarted the Newton MessagePad project.
Although he left Apple in 1990, he continues to comment on the company occasionally in his Monday Note blog.