WA Firefighter image for ‘Roll up 4 WA’ gets hot response online

WA Firefighter image for ‘Roll up 4 WA’ gets hot response online

Smoldering photo of a buff firefighter urging Australians to roll up their sleeves for a Covid jab, such a hit with ‘housewives’ awakened killjoys steps in with a stern warning

  • The WA Department of Fire and Emergency Service is issuing warning to Facebook users
  • DFES posted a picture of a buff firefighter as part of the ‘Roll up 4 WA’ campaign
  • The image attracted the attention of thousands online who objectified the burning


West Australian firefighters have issued a stern warning to Australians after an image urging residents to get vaccinated generated too much heat.

The Department of Fire and Emergency Services WA uploaded a photo to its Facebook page showing a buff firefighter urging residents to get the Covid-19 jab.

‘Start of the shift to the right. Always do what we can to keep you safe, ‘DFES wrote as part of the’ Roll up 4 WA ‘vaccination campaign on Friday.

Next to the caption was a picture of a firefighter with the slogan: ‘Flat White with an extra shot’, which shows the firefighter swinging from his vaccinated bicep while holding his morning coffee.

The Department of Fire and Emergency Services WA has had an unexpected response to its post promoting vaccination (pictured)

The well-meaning message about public health drew attention to thousands of online, but for all the wrong reasons.

‘Have him at the injection site – I wanted a third dose for good measure haha,’ wrote one woman.

‘Can he stab me ??’ Wrote another.

‘I do not like to objectify men, but you make it so hard to bite my tongue,’ added a third.

But DFES was quickly forced to put out the flames after some users got a little too burned in the comments section, so there was no choice but to issue a stern warning.

‘Hi guys, just a gentle reminder that this is a person, not an object, and we are not impressed to have to react to overtly sexualized comments about this person just doing his job, which protects you,’ wrote DFES .

‘Regardless of gender or your opinion about their appearance, keep your comment respectful’.

Western Australia has one of the lowest vaccination rates in the country with 59.1% of residents receiving only one dose and 40.5% the double plug (pictured, residence listing in a Perth mass vaccination hub)

Western Australia has one of the lowest vaccination rates in the country with 59.1% of residents receiving only one dose and 40.5% the double plug (pictured, residence listing in a Perth mass vaccination hub)

The post appears to be part of the ‘Roll up 4 WA’ campaign, which encourages residents to ‘roll up their sleeves and get vaccinated against Covid-19’.

As of Friday, the state has one of the lowest vaccination rates in the country, with 59.1% of residents receiving only one dose and 40.5% the double sting.

Prime Minister Mark McGowan announced on Monday that WA has expanded its criteria for supporting Covid vaccinations so that children aged 12 to 15 can get a Pfizer shot.

He is now asking parents to enroll their children in the jab as the state continues to lag behind the national average when it comes to vaccination rates.

The Labor leader has also doubled the threats to keep WA borders closed to the rest of the country when NSW and Victoria hit 70 percent vaccination.

He has since stated that the domestic border could remain closed until April 2022, meaning Western Australians could remain isolated for a further seven months.

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